Our Story

Founded in Dammam, Saudi Arabia, in 1981, Batook Chewing Gum Industries has since grown into one of the largest chewing gum companies in the Middle East. With a steady focus on producing innovative and high-quality products that people love and enjoy, the company has evolved into one of the most popular and renowned brands in Saudi Arabia and beyond.

Since its establishment, Batook has committed itself to protecting the health of its consumers in Saudi Arabia and all over the world by providing them with delicious and excellent-quality confectionery products that would satisfy their sweet tooth without compromising their health. Now, the company is proud to hold several prestigious certifications for food safety and quality, including IFS Food, ISO 22000:500, and HACCP, in an international recognition of its constant and endless commitment to food quality and labor safety.

With a portfolio of more than 10 sub-brands and 50+ gum products, Batook has been dominating the scene in the Saudi chewing gum industry for many years. Now, it is the #1 player in the Saudi market, and is increasingly drawing global attention and recognition. So far, the company has already been successful in expanding its business to all GCC countries and some countries in Asia, Africa, and Europe. Now, it seeks to further push its boundaries and expand its global presence by unlocking new overseas markets.

In order to scale up and accelerate its investment and expansion plans, Batook has defined a new unified vision for all of its companies; all main and sub-brands are going to collaborate and work towards achieving this one shared vision.

Our Vision

To be the #1 food and beverage company in the region, and an ideal employer that every employee aspires to work with. We also have ambitious plans to turn our company into a key player in the global consumer products industry within the next few years.

Our Mission

To drive business growth, expand globally in the chewing gum industry, and build a resilient and high- performance organization that can anticipate and respond to any changes. We are committed to providing our customers with innovative and world-class products, by increasing investment in innovation and latest technologies in the food industry

Our Values

We are committed to providing superior products to our customers, maintaining the welfare of our employees, developing our communities, protecting our environment, while driving for change and innovation. All these commitments are reflected in our 6 corporate values: Customer Focus, People Development, Trust & Teamwork, Accountability & Responsibility, Driving for Change, and Bias for Action.

History Milestones


Brothers Saeed and Omar Batook established
"Batook chewing gum factory”


Launching Nova brand


The factory won the first position of Food exports award in Saudi Arabia


Launching the first Natural Mastic gum “Miska"


Launching Batook Blitz


New vision announcement with all new corporate identity


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